The infographic is not dead, not even by a long shot. If the latest Google Trends forecast is correct demand for infographics has been steadily increasing and will continue to do so for the next year or so. Recently infographic marketplace Visually, who connects companies who want infographics with designers who create them, announced it has raised $8.1 million in Series A funding. I see this a sign of things to come. I know that on a personal level I received several calls in January from clients wanting to know if I create infographics.
While infographics are not going away, I don’t think they will be the same boring dribble, we’ve become accustomed to. I see them evolving. I think that the content will be a driving force and a value added. I think we will see that people will focus on creating a good story that’s visually appealing rather than putting out mass amounts of information to help with their SEO efforts.I believe they will start to contain more interactive elements too. Hopefully not too many, otherwise they will become an unnecessary distraction.
So what makes a good infographic?
Content: Tell a story. Illustrate with facts. Compare and contrast facts and figures. Analyze the data. Look for trends. Look for changes and what has caused them. Look for rates of change over time and influencers. Look for why a scenario is happening, not that it just happened.
Design: Visual appealing, clean, legible, easy to understand. The design should allow the data to be easily scanned by readers with little effort. It should not be excessively ornate or use more than 3 fonts. There should be a good contrast between text and backgrounds.
Wording: Use minimal wording. Avoid long paragraphs. If you need a lot of copy to get your point across than your story may be too broad. Your images should be telling your story. Be concise, say what you mean and back it up. Avoid jargon.
If you would like to know more about infographics and how they can help your company, give Tiny Stars Creative a call at 425.243.4176.