When was the last time you gave your brand a makeover? Rebranding can be way more beneficial and important to your company than you might think. Sprucing up your brand can bring in new customers, engage those you are already have, align your business to personal philosophies, and overall make your brand a crucial driving force in your company. Rebranding can be a bit of a daunting task and may not seem important enough to spend the time and money on. But, before you throw out the idea all ... View Post
In times of uncertainty technology can help
Thanks to the Corona Virus, everyone is suddenly home. Whether you're a teacher trying to teach remotely or a small business owner looking for ways to service your customers, while applying social distancing, you may be overwhelmed by it all. You know that there is technology out there that could help you but which one do you choose? First breathe, then realize that the whole thing is situational. What may work for the business coach, may not work for the therapist or the Dyslexia tutor. It ... View Post
Does your website need a check-up?
When was the last time you really looked at your website? Not just browsed it but looked at it from the point of view of your users? Is your message getting across? Is your site easy to navigate? Can users quickly find what they are looking for and actually understand the content? Is your site mobile responsive and load quickly? Is it fully optimized? Not sure? You’re not alone many small businesses and non-profit organization have a site built and never think of it again. Maybe in the ... View Post
Google makes changes to comply with General Data Protection Regulation (GDPR)
Thursday, many users of Google Analytics received a notice about changes Google has made to comply with GDPR, the new data protection law coming into force on May 25, 2018 in the European Union. The US does not have a law similar to GDPR in place. However, companies or people who market goods or services in the European Union will still need to comply with this law. The law establishes base-line standards such as: Requiring the consent of subjects for data processing Anonymizing ... View Post
Color Matters: Why Green and Red is not a Perfect Combination
The other day I was browsing the web when I came across an ad for a financial services company I had worked for a long time ago. What struck me as odd was the color or shall I say color combinations. You see the colors of the ad were green and red. Normally, green and red are fine colors but when you put them on top of each other that’s a different story. First and foremost, people who have red/green color blindness cannot see red text on a green background or vice versa. Therefore by doing ... View Post
Back to work: Top 5 things to do this fall
School is back in session and I'm already starting to see pumpkin spice and Halloween items everywhere. Usually around this time I like to de-clutter and re-evaluate things. For example, I added new items to our portfolio and re-organized my files. There are other things you can do as well like check your website's performance and look for ways to improve it. Here's my list of items I suggest everyone should do. Make sure your computer files and website are backed up to a secure, remote ... View Post
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