Thursday, many users of Google Analytics received a notice about changes Google has made to comply with GDPR, the new data protection law coming into force on May 25, 2018 in the European Union. The US does not have a law similar to GDPR in place. However, companies or people who market goods or services in the European Union will still need to comply with this law. The law establishes base-line standards such as: Requiring the consent of subjects for data processing Anonymizing ... View Post
Color Matters: Why Green and Red is not a Perfect Combination
The other day I was browsing the web when I came across an ad for a financial services company I had worked for a long time ago. What struck me as odd was the color or shall I say color combinations. You see the colors of the ad were green and red. Normally, green and red are fine colors but when you put them on top of each other that’s a different story. First and foremost, people who have red/green color blindness cannot see red text on a green background or vice versa. Therefore by doing ... View Post
Back to work: Top 5 things to do this fall
School is back in session and I'm already starting to see pumpkin spice and Halloween items everywhere. Usually around this time I like to de-clutter and re-evaluate things. For example, I added new items to our portfolio and re-organized my files. There are other things you can do as well like check your website's performance and look for ways to improve it. Here's my list of items I suggest everyone should do. Make sure your computer files and website are backed up to a secure, remote ... View Post
What is SSL and why you need it for your website
Not that long ago, the only time you heard or cared about SSL was when you were buying or selling something online. If you had a basic website you didn’t need one. However, this is no longer the case. Thanks to recent changes to web browsers, google algorithms and overall security all websites should have an SSL certificate. So, what exactly is SSL and what does it do? SSL (Secure Sockets Layer) is a standard security technology for websites. It creates an encrypted link between a web server ... View Post
Save the Date – 8/10/17
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Mobile Responsiveness Isn’t Optional
As mobile device usage continues to rise, it is especially important to have a mobile friendly website. A mobile website shouldn’t be a nice have or an afterthought—it has become just as or more important than having a desktop version of your website. Did you know that 8 out of 10 website views come from a mobile browser? Basically, if you want to reach your customers and make the experience a good one, you need to have a website that is designed for all types of screens. Good mobile ... View Post
