The summer is over and now is the time to get down to some serious business. As you start to revamp your marketing strategy, now is a perfect time to consider revamping your website. Here is my list of the top 5 things that should be done to your website this fall Make sure you have google analytics and google webmaster tools installed and configured. Then use them. Look for 401 errors, broken links and other issues with your website. Then fix them. Set up goals and look where your traffic ... View Post
5 Reasons you should be using infographics
In the age of big data everyone seems to love facts, figures and statistics. Therefore putting them together in an easy to digest, sharable platform seems logical. That’s why infographics are become increasing popular. They quench the thirst for information while displaying it in an easy to understand, compelling and attractive way. Since they have a tendency to go viral, many businesses as well as content providers are using infographics as part of their social marketing programs. If you’re ... View Post
Color and website usability
Color is everywhere. It’s used in traffic signs as visual clues, in art to convey symbolism, by hospitals to calm patients and in ceremonies to imply an emotion or meaning. Color is often the driving force behind design, but the wrong color can render a design unusable and even cause physical harm. When humans perceive color it’s actually light waves hitting their eyes. These waves are translated into nerve impulses that their brain perceives as color (Dix, Finally, Abowd & Beale, 2004 pp ... View Post
What is response design and why should you care about it
The latest technical buzzword is responsive design and unless you’re a designer or developer chance are you have no idea what that means. However if you have a website this is an important concept you need to know. In the past, many websites were created using HTML and images to create fixed size pages that were viewed predominately on desktop computers or laptops. As technology changed there was a need to create websites that scaled up or down depending upon what you were viewing them on. In ... View Post
Duplicate content, article spinning and other tactics to avoid for your web content
When it comes to your website, content rules. It takes a skilled writer to create copy that is informative, entertaining, concise, robust as well as keyword rich. In an attempt to save money, a current trend is to hire inexperienced writers or foreign search engine optimization companies to produce web content. This unfortunate trend not only destroys your company’s reputation, it can create undesirable results with the search engines. Poorly written web content tends to fall into the ... View Post
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