Case Study: LEADPrep Hiring Campaign
Problem: An innovative, Seattle-based micro-school was recruiting for a new Head of School. They needed someone unique and forward-thinking that understood the challenges of running an innovative, learner-centered middle/high micro-school. The school is far from ordinary, so they need a unique approach to recruiting.
Solution: Tiny Stars Creative developed a flyer, business cards, and other collateral for prospective candidates at a national conference. In addition, they designed graphics for email campaigns, website landing pages, and online applications.
The “Are You Awesome” campaign combined LEADPrep’s branding with unique, eye-catching imagery and non-conventional headline to attract creative, innovative leaders to the school.
Result: A new Head of School was hired and will start in June.
