When people think of branding, they often think of a logo or a mark. Maybe they think of cows being marked with a hot iron for identification. While it is easy to understand why people would think this, a brand is not your logo. It is, however, an essential part of your overall brand strategy. A brand is not your logo Who you are, what you want to be and how you want to be perceived is your brand. It conveys emotions about your company as well as its products or services. Successful brands ... View Post