Not that long ago, the only time you heard or cared about SSL was when you were buying or selling something online. If you had a basic website you didn’t need one. However, this is no longer the case. Thanks to recent changes to web browsers, google algorithms and overall security all websites should have an SSL certificate.
So, what exactly is SSL and what does it do?
SSL (Secure Sockets Layer) is a standard security technology for websites. It creates an encrypted link between a web server and browser. Any data passed between them will remain private between the browser and server(s) that have established the connection. The information can only be read by that browser and that server. Without the certificate, a secure connection cannot be made thereby leaving your information vulnerable to intruders.
But what if you don’t collect data, do you still need it?
The short answer, “YES” and here’s why. First and foremost, Google has announced that it will flag all the unencrypted websites by the end of 2017. Which means without a SSL, your site will be marked as unsafe by Google and display an unsafe message in the address bar. You can also say goodbye to page rankings.
If that wasn’t enough to convince you, here’s another reason. It protects you from Cybercriminals. Think of it this way, which is easier, for a criminal to walk into an unlocked door and help themselves or have to break the lock in order to see what is inside? An SSL certificate acts like a barrier—protecting your traffic from exploitive hacks that can sniff your connections and gain access. Even if you don’t collect anything, your website can be used to exploit visitors or serve viruses.
Having an SSL certificate can also help build trust. So many people are worried about hackers and viruses. If you have an SSL certificate your customers are reassured that your site is safe and protected. They will see the https in your website address, the lock and trust seals. Since the certificates are authenticated and verified, the visitor can tell ownership and determine whether the site and the certificate match.
Still confused? You don’t have to be. Let the experts at Tiny Stars Creative help you determine the right solution for your website. Call 425.243.4176 to discuss your encryption needs today.