Logos are a visual representation of your company but so often people think you can just slap one together on your computer and be done with it. There is more to designing a logo then meets the eye. When designed correctly, your logo conveys a message through the choice of colors, fonts and shapes. There are 5 types of logos Brand mark - Easy remember, iconic and simple. Examples, include the Target Bullseye, The Apple Icon and the Nike Swoosh. Word mark - Basically the name of the ... View Post
Logos and Brands
When people think of branding, they often think of a logo or a mark. Maybe they think of cows being marked with a hot iron for identification. While it is easy to understand why people would think this, a brand is not your logo. It is, however, an essential part of your overall brand strategy. A brand is not your logo Who you are, what you want to be and how you want to be perceived is your brand. It conveys emotions about your company as well as its products or services. Successful brands ... View Post
