The other day I was browsing the web when I came across an ad for a financial services company I had worked for a long time ago. What struck me as odd was the color or shall I say color combinations. You see the colors of the ad were green and red. Normally, green and red are fine colors but when you put them on top of each other that’s a different story. First and foremost, people who have red/green color blindness cannot see red text on a green background or vice versa. Therefore by doing ... View Post
The Do’s and Don’ts of Logo Design
Logos are a visual representation of your company but so often people think you can just slap one together on your computer and be done with it. There is more to designing a logo then meets the eye. When designed correctly, your logo conveys a message through the choice of colors, fonts and shapes. There are 5 types of logos Brand mark - Easy remember, iconic and simple. Examples, include the Target Bullseye, The Apple Icon and the Nike Swoosh. Word mark - Basically the name of the ... View Post
Color and website usability
Color is everywhere. It’s used in traffic signs as visual clues, in art to convey symbolism, by hospitals to calm patients and in ceremonies to imply an emotion or meaning. Color is often the driving force behind design, but the wrong color can render a design unusable and even cause physical harm. When humans perceive color it’s actually light waves hitting their eyes. These waves are translated into nerve impulses that their brain perceives as color (Dix, Finally, Abowd & Beale, 2004 pp ... View Post
