The other day I was browsing the web when I came across an ad for a financial services company I had worked for a long time ago. What struck me as odd was the color or shall I say color combinations. You see the colors of the ad were green and red. Normally, green and red are fine colors but when you put them on top of each other that’s a different story. First and foremost, people who have red/green color blindness cannot see red text on a green background or vice versa. Therefore by doing ... View Post
The Do’s and Don’ts of Logo Design
Logos are a visual representation of your company but so often people think you can just slap one together on your computer and be done with it. There is more to designing a logo then meets the eye. When designed correctly, your logo conveys a message through the choice of colors, fonts and shapes. There are 5 types of logos Brand mark - Easy remember, iconic and simple. Examples, include the Target Bullseye, The Apple Icon and the Nike Swoosh. Word mark - Basically the name of the ... View Post
What is response design and why should you care about it
The latest technical buzzword is responsive design and unless you’re a designer or developer chance are you have no idea what that means. However if you have a website this is an important concept you need to know. In the past, many websites were created using HTML and images to create fixed size pages that were viewed predominately on desktop computers or laptops. As technology changed there was a need to create websites that scaled up or down depending upon what you were viewing them on. In ... View Post
