Logos are a visual representation of your company but so often people think you can just slap one together on your computer and be done with it. There is more to designing a logo then meets the eye. When designed correctly, your logo conveys a message through the choice of colors, fonts and shapes. There are 5 types of logos Brand mark - Easy remember, iconic and simple. Examples, include the Target Bullseye, The Apple Icon and the Nike Swoosh. Word mark - Basically the name of the ... View Post
Save the Date – April 27th
Dawn Anderson will be teaching a Lunch and Learn at the Mukilteo Chamber of Commerce on April 27 @ 11:30 am - 1:00 pm Learn about the Dos and Don’ts of Logo Design. Learn best practices, helpful tips for DIY designers, common mistakes to avoid, and how or when to hire a pro. It is $10 for members and $15 for non-members. Prices include a lite lunch. Register online. ... View Post
Small Business Internet Scams
So often we hear about Internet Scams directed at consumers, especially seniors, that we seem to forget small business are also a target for these would be thieves. One scam that seems to be making its way around is the directory scam. Scammers will call local businesses claiming to update their company’s entry in an online directory. Meanwhile, the company gets billed thousands for listings or ads that they didn’t want or need. Another scam is when so called “search engine optimization” ... View Post
Logos and Brands
When people think of branding, they often think of a logo or a mark. Maybe they think of cows being marked with a hot iron for identification. While it is easy to understand why people would think this, a brand is not your logo. It is, however, an essential part of your overall brand strategy. A brand is not your logo Who you are, what you want to be and how you want to be perceived is your brand. It conveys emotions about your company as well as its products or services. Successful brands ... View Post
5 things to do to your website this fall
The summer is over and now is the time to get down to some serious business. As you start to revamp your marketing strategy, now is a perfect time to consider revamping your website. Here is my list of the top 5 things that should be done to your website this fall Make sure you have google analytics and google webmaster tools installed and configured. Then use them. Look for 401 errors, broken links and other issues with your website. Then fix them. Set up goals and look where your traffic ... View Post
5 Reasons you should be using infographics
In the age of big data everyone seems to love facts, figures and statistics. Therefore putting them together in an easy to digest, sharable platform seems logical. That’s why infographics are become increasing popular. They quench the thirst for information while displaying it in an easy to understand, compelling and attractive way. Since they have a tendency to go viral, many businesses as well as content providers are using infographics as part of their social marketing programs. If you’re ... View Post
