Not that long ago, the only time you heard or cared about SSL was when you were buying or selling something online. If you had a basic website you didn’t need one. However, this is no longer the case. Thanks to recent changes to web browsers, google algorithms and overall security all websites should have an SSL certificate. So, what exactly is SSL and what does it do? SSL (Secure Sockets Layer) is a standard security technology for websites. It creates an encrypted link between a web server ... View Post
Color and website usability
Color is everywhere. It’s used in traffic signs as visual clues, in art to convey symbolism, by hospitals to calm patients and in ceremonies to imply an emotion or meaning. Color is often the driving force behind design, but the wrong color can render a design unusable and even cause physical harm. When humans perceive color it’s actually light waves hitting their eyes. These waves are translated into nerve impulses that their brain perceives as color (Dix, Finally, Abowd & Beale, 2004 pp ... View Post
Duplicate content, article spinning and other tactics to avoid for your web content
When it comes to your website, content rules. It takes a skilled writer to create copy that is informative, entertaining, concise, robust as well as keyword rich. In an attempt to save money, a current trend is to hire inexperienced writers or foreign search engine optimization companies to produce web content. This unfortunate trend not only destroys your company’s reputation, it can create undesirable results with the search engines. Poorly written web content tends to fall into the ... View Post
